Digital strategy that turns traffic into customers.
Paul has spent 15+ years on the sharp end of performance marketing. Through Kiwi Conversions he helps NZ businesses get found, get clicks, and — the part most people skip — actually convert them.
The growth stack.
Google Ads strategy
Accounts built to spend efficiently and bring in leads that actually close.
Google Ads 02SEO strategy
Getting found for the searches that matter, with content and structure that ranks.
SEO 03Conversion & web design
Websites and landing pages designed to turn visitors into enquiries.
Website designAnalytics & tracking
Knowing what actually works, so budget goes where it earns.
Lead-gen systems
End-to-end funnels that capture, nurture and convert on autopilot.
Getting found in the age of AI.
Search isn't just Google anymore. People ask ChatGPT, Perplexity and Gemini for answers and recommendations — and being visible now means winning across three layers, not one. Here's how Paul builds it.
Search foundation
Classic search optimisation is still the bedrock — getting your site indexed, ranked and genuinely findable. Get this wrong and nothing downstream works, because neither Google nor the AI tools can surface a business they can't properly read. Paul makes sure the technical and content groundwork is solid first.
SEO strategyAnswer layer
Answer Engine Optimisation shapes your content so AI tools can lift a clean, quotable answer straight from your site. When someone asks a question and the machine needs a source to cite, well-structured pages are what get picked. Paul formats your expertise so it's the answer the AI reaches for.
AI consultingRecommendation layer
Generative Engine Optimisation is about how AI understands your brand as a whole. When a buyer asks ChatGPT, Perplexity or Gemini to recommend someone in your field, GEO decides whether your name comes up at all. Paul builds the signals that put you inside those recommendations before competitors catch on.
Talk to PaulMost businesses are still optimising for yesterday's search. Getting ahead on all three layers now is the advantage — book a strategy call to map yours.
The agency behind the strategy.
PaulMarrs.com is where the thinking lives — Kiwi Conversions is where the work gets delivered. Jump straight to the service you need:
Common questions.
Do you work with businesses outside Auckland?
Yes. Kiwi Conversions works with clients across New Zealand — the strategy is the same wherever you're based.
Google Ads or SEO — which do I need?
Often both, but in a specific order for your situation. Paul will tell you honestly where your budget works hardest first.
Can you fix an existing account rather than start fresh?
Absolutely. Many clients come with an account that's leaking money — an audit usually finds quick wins before any rebuild.
How does AI fit into this?
AI speeds up research, content and reporting. Combined with AI consulting, it makes good marketing cheaper to run.
Let's grow it properly.
Book a strategy call and get a straight read on your marketing.